House 78, Road 14, Block B,
Banani, Dhaka, Bangladesh
Email : mail@unisouthasia.com
02 55034091-2
0176 3030636

Bachelor of Business Administration

About the Course

The Business Administration Programme aims to provide students with a solid foundation in the field of business and prepare them to become effective business professionals. The Programme is based on both theory and practice with emphasis given to the concepts and techniques necessary for the thorough understanding of the different aspects of a business firm.

How much will it cost (2016-2017 fees)?

Full programme: BDT 4,21,440.

How long will it take?

4 academic years; i.e. 12 semesters

How often will I need to attend?

A student must attend all the classes. Up to three absences, per course, in a semester may be excused.

What qualification do I need?

The minimum requirement for eligibility to seek admission into BBA program are higher secondary certificate or its equivalent in Science, Arts, Commerce or other fields of study. Minimum qualifying points to be eligible to apply is 5. Students with English medium background are encouraged to apply for admission. For all foreign certificates equivalence will be determined by the University.

When and how should I apply?

The University calendar is arranged so that students may start in January, May or September.

What will I be studying?

You are required to complete 12 semesters to obtain 126 credits.

You will cover a rotating combination of:

  • Science
  • English
  • General/Humanities
  • Business
  • Accounting
  • Marketing
  • Management
  • Finance
  • Mathematics
  • Computer Science
How will I be taught?

Face-to-face teaching, lectures and seminars.

How will I be assessed?

Through course assignments and/or in-class tests, plus formal examinations.

What study resources are available?

Access to computer facilities and library.

What careers can I go on to?

Graduates may go on to careers in either the public or the private sector.

Course Overview

Core Courses






























Major Courses

 Course Code Course Name

Study Area : Finance

ENG 101 English Language 1 FIN 433 Auditing & Taxation
MAT 102 Basic Mathematics FIN 434 Banking  & Insurance
BUS 107 Introduction Basic Mathematics to Business FIN 435 Capital Budgeting
ENG 106 English Language 2 FIN 436 Portfolio Management
STA 213 Basic Statistics FIN 437 International Financial Management
MGT 218 Principles Of Management FIN 438 Financial Institutions
ACN 108 Introduction To Accounting FIN 439 Corporate Finance
ECO 214 Microeconomics

Study Area : Marketing

STA 219 Business Statistics MKT 433 Consumer Behavior
FIN 216 Introduction to Finance MKT 434 Advertising and Promotion Management
MAT 110 Math for Decision Making MKT 435 Basic Marketing Research
ECO 220 Macro Economics MKT 436 Sales & Salesmanship Management
SCI 105 Introduction to Physical & Biological Science MKT 437 Service Marketing
BNG 104 Bangladesh Studies MKT 438 Global Marketing Management
ACN 212 Financial Accounting MKT 439 Brand Management
CSE 109 Introduction To Computer

Study Area : Human Resource Management

BNG 217 Socio Economic Study Of Bangladesh MGT  433 Strategic Human Resource Management
FIN 325 Financial Management MGT 434 Organization Design


ACN 327 Management Accounting MGT 435 Multinational Management
PSY 103 Introduction to Psychology MGT 436 Operations Research
ENG 211 Business Communication MGT 437 Total Quality Management
ACN 327 Management Accounting MGT 438 Advanced Human Resource Management
PSY 103 Introduction to Psychology MGT 439 Supply Chain Management
ENG 211 Business Communication


126 Credit

BUS 323 Business Environment
MKT 322 Introduction to Marketing
MGT 215 Organizational Behavior
MGT 440 Strategic Management
BUS 326 Legal Environment of Business
POM 328 Production Operation Management
BU431 Entrepreneurship and Management
MKT 329 Marketing Management
MKT 330 Research Methodology
MGT450 Internship